3 Rockin’ ads for Armani
Cara Delevingne, Martin Garrix, Li Yifeng star
Armani Exchange rolls out its Fall/Winter 2017-2018 campaign with three representatives of cool: model-turned-actress Cara Delevingne, DJ du jour Martin Garrix, and Chinese superstar Li Yifeng.
As Giorgio Armani himself puts it: “For this campaign, I wanted three faces capable of recounting the individualist A|X spirit in a novel, unconventional way. Three different and surprising individuals, all creative and free in their expression and whom I wanted to envelop in Armani style. Cara Delevingne is an irreverent, chameleon-like character interpreting different aesthetics and philosophies; Martin Garrix, who is capable of making magic with music, and Li Yifeng, a multifaceted talent who speaks to a vast audience. A|X is Armani style in its most metropolitan, free self just like my three testimonials.”
The videos for the campaign are sparkling examples of why each person is the perfect face for the brand. International DJ hit-man, Martin shows off his famous, energetic onstage personality, breaking a few records along the way. The cool Cara rocks every look with her “I don’t give a fuck” attitude and quirky sense of humor. And the handsome and dare we say adorable Li proves why he’s the biggest celebrity in Asia.
Armani nails it with this trio of hotness.
