Calvin’s Steamy New Ad
The CK2 fragrance gets a sexy campaign

Calvin Klein has launched a series of “How2” videos to promote its new unisex fragrance, CK2. There’s a “How2 meet i.r.l” video which shows two women getting gussied up to meet for a night out. There’s a “How2 reconnect” video which shows two guys stepping away from their laptops and bonding in person (and in bed). And then there’s this “How2 take turns” video—PROVOKR’s favorite—which features a male/female couple having some romantic, kinky fun by switching up gender roles.
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