Chloe Sevigny’s Steamy Ad

The face of Jimmy Choo's new shoe campaign

BY: PROVOKR Staff

Looking to add a cool factor to their luxury shoe brand, Jimmy Choo has made Chloe Sevigny the face of their Spring/Summer collection. In this fashion video shot in the Florida Keys—where Sevigny films the Netflix drama Bloodline—the actress shows off the ways that a pair of Jimmy Choo shoes enhance her laid-back, casually sexy vibe. “Chloë reflects the edgier more daring side of the Jimmy Choo woman” said the company’s Creative Director Sandra Choi. ‘I love the fact that she’s a bit unexpected and has such a unique and creative aesthetic making our collection work with her style.’ Added Sevigny: “I think my fashion instinct came from my father who always took a lot of pride in the way he looked, and also an innate need to rebel against the status quo. That has subsided over the years, but underneath it’s still there.”