Gucci Celebrates Rome
“Wild Days and Nights” for the Spring/Summer 2017 Campaign
The new Gucci Spring/Summer 2017 campaign is an homage to Rome, the eternal city, a magnet throughout history to artists and intellectuals and home to a notoriously decadent party culture. In “Wild Days and Nights in Rome,” director Glen Luchford presents a band of artists and other colorful characters colliding on the city’s streets, feasting on hamburgers and dressed in gowns, hanging out with tigers and lions—those inevitable Gucci animals!—and getting down in the Trevi Fountain. Watch the fanfare, above.
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