Inspired by Kate Moss

The supermodel stars in a new Adidas ad

BY: PROVOKR Staff

In an ad campaign aimed at revitalizing its old-school sneaker called the “Gazelle,” Adidas has taken a 1993 photo of Kate Moss—in which she’s wearing a pair of the kicks—and turned it into a eye-catching video collage. “Like the Gazelle, Kate Moss is just as relevant in 2016 as she was back in the 1990s, which is why the image works so well,” said  Gary Aspden, Adidas’s brand consultant and curator.