Christopher Bailey’s Burberry
The creator of Britain's iconic fashion brand
As a long time marketer of fashion brands, I have never seen such a miraculous transformation of a brand as the one led by Christopher Bailey for seventeen years as head of Creative for Burberry. His sense of space, design, and marketing was absolutely flawless.
He is leaving the brand and his final collection was presented at London Fashion Week. He transformed Burberry into a retailing powerhouse with 460 stores and also a global symbol of all that is young, cool and British. And he discovered tremendous talent including Cara Delevigne.
The mystery continues to unfold……what will this amazingly talented man do next and will anyone be able to fill his shoes? “I really want to do this,” say Bailey of his departure. “I need some balancing in my life, having worked at a thousand miles an hour for so many years.” We’ve enjoyed every mile and look forward to his next chapter.
We have put together a couple different videos and images from the last collection but truly we could have filled our whole site with his fresh and brilliant work and the perfect British spirit he captured for Burberry.
Here’s a look at the behind-the-scenes of Bailey’s final show.
