Versace’s Sexy Video

Bella Hadid steams up a campaign for the new Palazzo Empire Bag

BY: PROVOKR Staff

To the thumping sounds of the song “Ego” by Louisahhh, top models Bella Hadid, Rosie Huntington-Whiteley and Stella Maxwell demonstrate that the new Versace bag is an object to be lusted after. They crawl toward it, fondle it, rub it against their bodies. The erotic inspiration for the short film—by director Gordon Von Steiner and creative director Giovanni Bianco—is Versace’s very own Medusa logo, which serves as the clasp on the bag. As the ancient myth goes: Medusa was turned into a snake-headed monster as punishment for seducing Poseidon. In this titillating short, it’s the bag doing the seduction while the models literally fall on their hands and knees under its spell.