BIEBER FEVER RETURNS
Justin Is Back With “Yummy”
The waiting game is over for new music from Justin Bieber.
We loved Purpose, his phenomenal pop album from 2015. It brought us some of our favorites like “What Do You Mean?”, “Sorry” and “Love Yourself.” But for four years plus, we’ve been craving more from the sensational young star who got his start singing covers on YouTube.
In the years since Purpose, Bieber has released collaborations with artists like Chris Brown, DJ Khaled, Ed Sheeran and others. He had a tumultuous on/off relationship with Selena Gomez, married model Hailey Baldwin and proclaimed his devotion to Christianity. These events would affect his new music.
“Yummy” is a song you’d expect from Bieber: flirty pop with a danceable beat and a dash of hip-hop influence. Most say it’s a unique testimony to his bride –– the lyrics are sexy proclamations of love and adoration. Its chorus is repetitive–the kind of tune that gets stuck in your head and doesn’t budge, no matter what.
The “Yummy” music video was directed by Bardia Zeinali, a former Vogue content creator whose earned the admiration of Paris Hilton, Pat McGrath and more. It’s a high-budget mishmash of shots of strange foods (mostly in gelatin) and colorful characters eating them alongside Bieber as he sings. Justin is vibrant too, wearing a bright pink Drew House hoodie with matching pink hair.
No name or release date for a new album, but it should be out soon. Bieber has announced a summer tour, for now, we have to wait for his next move.
