H.E.R.’s Slick Success
The Monster Music Future for H.E.R.
Singer/Songwriter, H.E.R. has dominated nominations at the Grammy Awards for two consecutive years, and her career in music has just begun. H.E.R., which stands for “Having Everything Revealed,” is a true testament to her feelings about privacy, seeming as she has yet to reveal her true identity outside her stage name. It is speculated that H.E.R. was known as Gabi Wilson before her H.E.R. persona came about, and the mystery surrounding her is only one of the many reasons she has risen so quickly to fame.
She first made waves in the industry after her cover of Drake’s song “Jungle” was released on her debut album, H.E.R.. Her first album received attention from the Recording Academy, with five nominations and two wins, including Best R&B Performance and Best R&B Album at the 61st Annual Grammy Awards. Since then, she’s released her sophomore album, I Used To Know Her, gathered a few more Grammy noms, and landed campaigns with brands like Pepsi.
Perhaps one of the most formidable commercials of the year was H.E.R.’s Super Bowl Pepsi commercial. The commercial was in collaboration with H.E.R., and Missy Elliott and was incredibly well done. H.E.R. has appeared in multiple commercials for the brand, and each advertisement depicts her vibe flawlessly. In every performance of her career, the singer is almost always seen wearing sunglasses, and a guitar. The Pepsi commercial is one example of her distinct look, showcasing her guitar, sunglasses and rock and roll essence. Each commercial features H.E.R. presents the star singing or playing the guitar notes solo from The Rolling Stones‘ Paint It Black.
H.E.R. is a force to be reckoned with and has paved the way for herself with immense talent and originality. Her career thus far has been short, but has made an outstanding impact on the music industry and R&B music. What’s next for her career is unknown, like most of her personal life, but that hasn’t stopped rumors from circling around. Some include ideas like a possible musical collaboration with Rihanna. Whether the rumors are true or not, it’s clear her success will be boundless.
