As the fashion industry undergoes seismic changes in its effort to attract younger, loyal customers, elaborately-produced videos have become a key component of every brand’s marketing strategy. Gucci, under creative director Alessandro Michele, has recently quadrupled its efforts in that area by … Continued

Karl Lagerfeld decided to direct Chanel’s latest promotional video himself, shooting Kristen Stewart in black and white, walking around an elegant Paris apartment glammed up in a long black dress with seductive decolletage and lace tights. The soundtrack to the video—which is … Continued

In another new twist on the modern fashion show, millennial supermodels Kendall Jenner and Gigi Hadid throw on some Chanel Haute Couture and prance around a suite at the Plaza Hotel in New York for a Vogue magazine video designed … Continued

The fashion label Proenza Schouler is promoting its pre-fall collection with a video featuring eight pairs of women discussing the various joys of female relationships. Directed by fashion photographer Harley Weir, the film titled “PS I Love You (Ithigi Lithigove Yithigou)” presents the couples—including … Continued