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Tag: the new world of fashion

German photographer Ellen von Unwerth flips the script on the “rags to riches” trope in this film she directed for the French fashion magazine Egoiste. Shot in black-and-white and starring model Coco Rocha, the short plays out like a quasi-erotic, high-fashion version of … Continued

TAG: the new world of fashion

In the fashion world, it always helps to add an element of surprise. This Louis Vuitton campaign titled “You Are Beautiful”—shot by Bruce Weber—did just that by featuring an up-and-coming male artist (Jaden Smith) as the face of the brand’s womenswear. … Continued

TAG: the new world of fashion

As the fashion industry undergoes seismic changes in its effort to attract younger, loyal customers, elaborately-produced videos have become a key component of every brand’s marketing strategy. Gucci, under creative director Alessandro Michele, has recently quadrupled its efforts in that area by … Continued

TAG: the new world of fashion