CREEPY CLICK BAIT

BY: Jewel Turner

Clickbait is a new Netflix original drama miniseries about the abduction of family man Nick Brewer. His close friends and family set out to find him but encounter lies and misinformation through social media manipulation. They come across damaging details online, and his wife desperately wants him to be found and figure out why this is happening.

The American-Australian miniseries stars a diverse cast, consisting of Adrian Grenier (Entourage, The Devil Wears Prada), Betty Gabriel (Get Out, The Purge: Election Year), Zoe Kazan(The Big Sick), Phoenix Raei (Below, Australia Day), Abraham Lim, Camaron Engels, Jaylin Fletcher, and Ian Meadows. Tony Ayres (Nowhere Boys, The Slap), David Heyman, and Tom Winchester are the producers, and it was created by Tony Ayres and Christian White (Creswick, Relic). In an interview with Forbes, series creator Ayres revealed what drew him to the project:

“What appealed to me was doing a 360 on a crime and by telling the story in varying points-of-view we were able to show different peoples’ perspectives on what a crime means. Some of the people were inside the crime at the core and others were secondary to the event but were still impacted by it. This is more than a whodunit. This story turns from a who-did-it to a why-did-they-do-it by the end.”

He also discussed how an online presence could impact lives: “There are all kinds of mischievous behaviors online but behind this veil of anonymity there are very real and dangerous consequences. The irony is that nothing is really anonymous. Everything we do in the privacy of our bedrooms on our computers is really traceable.” Clickbait seems extra scary because it’s something that could happen to anyone in today’s society. However, everything we do is online–because we put it there! And when we don’t, others are always watching, which is always comforting.

The Netflix series begins streaming on August 25. PROVOKR fans, check out the trailer below to see why we’re so excited about this show’s release: