Proenza Schouler’s feminist fashion video

BY: PROVOKR Staff

The fashion label Proenza Schouler is promoting its pre-fall collection with a video featuring eight pairs of women discussing the various joys of female relationships. Directed by fashion photographer Harley Weir, the film titled “PS I Love You (Ithigi Lithigove Yithigou)” presents the couples—including actor friends Carol Kane and Natasha Lyonne, sisters Coco and Rubyrose Hill and lovers Adele Thibodeaux and Liz Hopkins—in mid-dialogue, laughing, hugging, kissing, all while wearing Proenza Schouler’s latest looks.