The History of Models: Part V

The Branding of the Model

BY: Claire Connors

As their worlds expand, models are moving beyond the runaway and magazine covers. Many, like Cameron Diaz and Halle Berry, have huge success in films, while others turn their pretty faces and business smarts into real moneymaking brands. Tyra Banks is the host and the power behind the hugely popular show, America’s Next Top Model and Cindy Crawford is the creator of her own furniture line.

In the infamous words of supermodel extraordinaire, Heidi Klum, herself a lingerie and swimwear fashion designer, as well as the host and a producer of TV’s Project Runway: “In fashion, one day you’re in, and the next day, you’re out.”

Not if these brainy beauties have anything to say about it.