LIFE NEEDS TRUTH
From Cannes-Winning Director Kim Gehrig
Kim Gehrig’s video, Life Needs Truth, reflects on news and its relevance in the modern age. It exposes how news works through a multifaceted system of gathering information. It is a visual album that streams digital media to showcase information from the New York Times.
Headlines and breaking news are edited to bounce between titles and images from articles published in the Times. This portfolio links contemporary events like the Coronavirus to the election and develops a framework of public discourse.
Kim Gehrig has high profile clients, winning at Cannes for her work with Apple and producing music videos for top artists like Chaka Khan. In Life Needs Truth, there are topics like race and the delay of climate talks in the UN. The variety paints a contemporary image of the world. In one example, there is a montage of voices over the article “This Is How We Get Through It,” describing life during COVID.
The video is produced by the agency Droga5 NY. The agency’s Creative Chairman, David Droga and COO Meredith Kopit Levien created the ‘Truth is Essential’ campaign for the New York Times. It encapsulates the truth-telling power of media amid the difficult crosscurrents of journalism. Op-eds create tension in unprecedented ways. A powerful trumpet plays in the background as images fall together in sequence. The video is powerful and paints a moving picture of the campaign. PROVOKR loves this video and encourages you to check it out.
