Match-cut Masterpiece
“100 Years / Style / East London,” in 100 seconds
To promote the opening of Westfield Stratford City, an East London urban mall, director Jake Lunt and the online studio The Viral Factory created this lovely short film, “100 Years / Style / East London.” In just 100 seconds and a visual parade of eye-blink match cuts, the film gives the rundown of 100 years of East London fashion, dance and music. That’s well worth the time, by PROVOKR standards.
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