Helmut Lang Re-Edition
The Designer's Famous Fans Model the Line
Helmut Lang Re-Edition Volume 1 got off to an incredible start in 2017. The first of two (for now) capsules of re-issued classics included heritage pieces in denim, outerwear, knitwear, and accessories. The 15 re-released pieces, “edited” by Isabella Burley of Dazed magazine and available at selected stores, launched in September.
Volume 2 will be appearing on February 2nd, and more should follow every few month.
For the new ad campaign, smart cookie Burley snagged the talented photographers behind Exactitudes, Ari Versluis and Ellie Uyttenbroek, to capture twelve of the brand’s “cross-generational” collectors. The most famous faces are musician Kanye West and Solange Knowles but the list also includes Jimmy Grillo, Alison Marie Isbell, Yohana Lebasi, Grace Lee Gee, Dominik Halas, Eric Lawrence, Rhamier Auguste, Johnny Petrozzino, David Gagliardi and Anna Santangelo. Here are fascinating photos of the line.
