NICK KNIGHT DOES LADY GAGA
Film + Stills Pop for Dom Perignon

Nick Knight has done it again — and this time with Lady Gaga. The fashion and brand film connoisseur delivers a colorific visual escape for Dom Pérignon. The short film is a masterclass in world-class elegance, which embodies the brand perfectly.
Dom Pérignon symbolizes success and power, and Gaga epitomizes it with her on-screen moves. Lady Gaga is a pop icon with extreme closeups that show class.
The video was filmed in 2021 under Knight’s SHOWstudio brand. It links the viewer to the champagne with moving images that show off the elegance of Lady Gaga. The ethereal tone also draws the viewer to the upscale message.

The drama of the visuals — including Gaga’s ornate wardrobe — is matched by the operatic soundtrack. Gaga fans will recognize it as her Chromatica anthem “Free Woman” but with tripped-out instrumentals. The version is sick, and we want to hear a full-length cut ASAP.

The commercial is a new approach for Dom Perignon. Like other products, it now connects a celebrity to a product. PROVOKR loves it, take a look and enjoy it too.